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Reach & Recruit Talent

Attract mission-driven professionals to your behavioral health organization with inclusive, values-based recruiting strategies that highlight your impact.

Behavioral health organizations across Illinois, and the country, are facing increasing challenges when it comes to recruiting and retaining qualified professionals. Traditional hiring strategies are no longer enough to meet the growing demand for a diverse, skilled, and mission-aligned workforce.

By rethinking how we recruit, agencies can attract talent that not only meets job requirements but also aligns with the values and realities of today’s behavioral health field.

How to Recruit More Effectively

Clear, targeted job postings

This customizable recruitment toolkit from the Washington Health Care Authority includes plug-and-play templates, graphics, and sample messaging to help agencies promote open roles effectively.

Download the PDF

Use Realistic Job Previews

A realistic job preview (RJP) gives potential applicants an honest view of what the role involves, including both rewards and challenges. This helps set clear expectations and reduces early turnover.

RJPs can take many forms:

Short videos or interviews with staff
Infographics or one-pagers
“Day-in-the-life” narratives on your careers page

Example: Realistic Job Preview

How to Become an Employer of Choice Despite Staff Shortages and High Turnover

Download the ebook from Relias

Emphasize Your Agency’s Strengths

Recruitment is also about reputation. Highlight what makes your workplace unique, whether it’s your flexible scheduling, professional development opportunities, or a culture of support. Be specific and genuine.

Mobile, Values-Based Outreach

Spotlight: Arrowleaf

Arrowleaf, a behavioral health agency in rural southern Illinois, used creative approaches to expand its reach and connect with values-aligned candidates. Their strategies included:

A storytelling campaign to highlight their mission and impact
Every Door Direct Mail to promote local job openings
In-person hiring events in rural communities
A Mobile Career Center called “Coffee & Careers” that traveled to underserved areas

See more of Arrowleaf's recruitment on Facebook