Agency Spotlight
Smart Branding in Central Illinois
Arrowleaf, based in the far southern part of Illinois, is doing big things! Their strong branding shows what they believe in and helps them reach job seekers in new and powerful ways.
Check out some of Arrowleaf’s innovative strategies and hear Sherrie Crabb, Arrowleaf’s CEO, breakdown the details.
Arrowleaf
Watch an example of Arrowleaf telling their story
Telling Their Story
Arrowleaf uses real stories to show the impact of their work. These stories:
- Help people see how Arrowleaf is making a difference.
- Bring in job seekers who care about helping others.
- Make people feel more connected to the work.
Direct Mail: Reaching People at Home
Arrowleaf uses Every Door Direct Mail (EDDM) to send flyers right to people’s homes. This helps them:
- Reach people who don’t use the internet much.
- Share news about job openings and events.
- Get their name out in small towns and rural areas.
Coffee and Careers: The Mobile Career Center
This is a big idea that’s changing the way hiring works in rural areas. Coffee and Careers is a traveling job center that:
- Brings help right to people in their towns.
- Offers job support like help with resumes or applications.
- Reaches people who might not come to a regular office.
Hiring Events & Job Fairs
Arrowleaf hosts in-person events to meet job seekers face-to-face. These events:
- Allow for same-day interviews and job offers.
- Bring more people into their hiring pool.
- Help build stronger ties with the local community.
Want to hear more?
Watch Arrowleaf’s full presentation from the BHWC’s 2025 conference “Transforming Behavioral Health Workforce Retention: Innovative Strategies for Illinois Providers.”
Watch the Presentation
